Tons of graffiti, indelible brothers, fun and adrenaline, this obsession for graffiti is going to leave a deep impression on the yet to be formed Sixpack. In 1998, they know they’re avant-garde, that one day everyone will understand ; and in 2008, everyone does.

In 1998, no more fooling around, enough with the games and messing around, the first Sixpack store opens.

This first store, next to old time whores, quickly becomes a well known crossroads to writers and dj’s. From Avignon or Paris, everyone comes by. Friendships emerge, soon to be famous people join the family.

Combining business lucidity with personal pleasure, the first Sixpack tee-shirt is made. The Rollerball image printed on it appears as a referent and subliminal message : it’s going to fight, sweat, bleed, and cry. Highs and lows, that’s how life is, but they will never give up. Stagnation Reversed.

Step by step, tee-shirts made among friends begin to look like real collections. Co-branding with French, English, German or American artists ; they thought they were all alone in their hole, but actually, there exists a whole community with similar tastes.

With the creation of a logo, seamstress and tags, Sixpack France starts emerging as a brand, but a brand different from the rest. A brand with a new approach and new process for doing things. With mutual interests, everybody wins.

The Sixpack family opens up to new members such as the Institubes’ record label. They soon appear trendy, but it’s just a peeps’ thing. Exhibitions and articles in magazines, art and business, success and misunderstandings. Suckers and haters.

www.nudiejeans.com