Pret-a-porter brand Tcheka was born in Marseille, France, in 1998.
It is Tcheka's philosophy to always be aware of people's daily doings, to know what they think, how they feel and what they do....and express surprise through graphics with the interrogation being hidden behind. Tcheka makes each print speak for its wearer and thus enables you to express yourself by means of your garments.
Tcheka pays special attention to colours, developing very personal colours that have become a characteristic of the brand. Multiple tests are made in the lab in order to catch the eye, the eye being Tcheka's strongest image , everybody looks and at the same time avoids being seen. Tcheka's aim and purpose, however, is always the garment, with a selection of modern, comfortable, soft and innovative fabrics and designs, paying special attention to just the right details, but never overdoing it.
Tcheka is proximity, feelings, it speaks for you... Tcheka is a visual World!
The inspiration for SS10 injection is the colour white. A Nudie Jeans kind of white. A white coating that brings to mind the flaking paint on garden [...]
