THE MISSON FOR PART TWO IS TO MAKE WOMEN FEEL EMPOWERED, MODERN AND SENSUAL
Part Two was founded in 1986 and has experienced a noticeable growth during the last four years, not only in Scandinavia, but also internationally, in e.g. England and Canada. The brand, formerly more classically oriented, has gone through an evolution in design, which has created far-reaching attention in thPart Two was founded in 1986 and has experienced a noticeable growth during the last four years, not only in Scandinavia, but also internationally, in e.g. England and Canada. The brand, formerly more classically oriented, has gone through an evolution in design, which has created far-reaching attention in the fashion press and with its customers. Part Two has in few year years been injected with new energy and has been transformed into a sophisticated and modern fashion brand with international visione fashion press and with its customers. Part Two has in few year years been injected with new energy and has been transformed into a sophisticated and modern fashion brand with international vision.
DESIGN
Part Two designs a unique fashion expression inspired by the dynamic contrasts between a feminine/ sensual expression and raw/powerful elements.
CORE CONSUMER
The Part Two woman is fashion conscious and has a mental age anywhere between 25-35 years. She uses clothes to express and accentuate her personality and is ambitious in life – and is driven by a sense of “joie de vivre”. She knows what suits her and doesn’t allow herself to be dictated by any fashion trend.
DISTRIBUTION
Part Two produces 12 commercial and colour coordinated deliveries a year to keep the stores fresh and updated, and to lower stock cost. The brand has a strong collection structure that secures local adaptability in the overall buying selection. Furthermore, we offer a high degree of flexibility.
Part Two is present in 18 markets with approximately 1.000 selling points and 40 retail shops. Our main markets are Scandinavia, UK, Canada and the Benelux countries. The brand focuses on growth in these markets
The inspiration for SS10 injection is the colour white. A Nudie Jeans kind of white. A white coating that brings to mind the flaking paint on garden [...]
