D.A.T.E was established in 2004 in London when two brilliant young designers and two marketing students met and decided they would gahter and share their personal experiences and knowledge to work on an ambitious project: the creation of the first D.A.T.E. Sneaker.

Creativity experience drawn by fashion’s entourage and academic knowledge lead to the concept of a high quality product: a shoe able to live up to the high standards of “Made in Italy” tradition through an accurate choice of textiles and leathers combined to an highly qualified craftmanship.

Such a launched could not conceal its origins: D.A.T.E.’s first collections clearly beared the influence of Lomdon’s street markets: early seventies patterns next to the vivid colours coming from the English capital’s nightlife.

Even D.A.T.E.’s signature square logo represents London’s typical square: meeting point, market space, a melting pot just like it has been for the D.A.T.E,’s debut is at Pitti Immagine Uomo in January 2006 with a collection that earns an unparalleled success and unprecedented aknowlefgements for groundbreaking designers.

Every year that passes brings progress and new acheivements. As the public’s apreciation grows, D.A.T.E. sets new frontiers and conquers new markets.

www.date-sneakers.it