Bobi mixes and combines New York's sophistication with Californian life style, luxurious and casual at the same time but with the typical “it-girl” look.
Bobi is a jersey collection par excellence. Only natural materials like cotton,silk, wool or modal are used. The Collection goes from tank tops to evening dresses made of soft textures, gracefully flowing yet slender shapes, elegant plain colours and sophisticated designs. All items come in a wide range of well chosen colours, shapes clearly show Bobi's love for detail.
Bobi is designed by the talented Kara Lusardi from New York who constantly and subtly tries to highlight the Bobi girl's best side, showing off her figure at its best and hiding what needn't be seen. Kara makes Bobi into what it is: luxury jersey.
The inspiration for SS10 injection is the colour white. A Nudie Jeans kind of white. A white coating that brings to mind the flaking paint on garden [...]
