2010-04-07

SS10 Injection

The inspiration for SS10 injection is the colour white. A Nudie Jeans kind of white. A white

coating that brings to mind the flaking paint on garden furniture in a lilac bower. The kind of pale

indigo bleached by the sun until it is almost white with only a notion of blue. Different shades of

grey and indigo have been added to balance the colour card.

The denim side offers new developments made exclusively for Nudie Jeans Co. For example a reversed

denim with most of the indigo on the inside and a fabric with white coating. They will both

give interesting inverted effects when worn in.

On the top side we offer tees, shirts, sweatshirts and a denim jacket bleached down to white. All

the tees are made in organic cotton and prints are made with inspiration from the Nudie Jeans

philosophy.